Get the Playbook
Your practice, marketed your way

Your dream practice isn't unrealistic. It just needs a plan built for you.

Picture it: a full schedule of private-pay clients you're genuinely good for, a fee that respects your training, and a week with room for your life in it. Work you feel connected to — something of real value that you built.

Nobody taught us this. Grad school covered theory and ethics, never how to market yourself or where to begin. So we start with who you are and the practice you want, gently, before a single strategy gets mentioned — then you follow the one road that fits you.

Show me what's possibleI'm ready — start the assessment
A warm therapy consultation room with two linen armchairs, a notebook and a ceramic mug
What we're building toward

Nearly every therapist I meet wants a mix of the same four things.

A practice that feels aligned — flexible enough for who you are, and built around the professional goals that actually matter to you.

01

A full, private-pay caseload

Clients who are the right fit, at a fee that reflects your training — without ever billing an insurance panel.

02

Freedom over your week

A schedule you designed. Room for the school pickup, the long lunch, the writing morning.

03

Income that isn't only sessions

Groups, a workshop, a course, a collective — something that keeps working when you close the laptop.

04

Work that still feels like yours

Built around your temperament, not someone else's playbook. You never have to become an influencer.

"The destination is nearly universal. The route is not. That's the whole reason most marketing advice fails therapists — it hands everyone the same map."

Kelly Vincent, Psy.D. — clinical psychologist, author, founder of a therapist collective

Three paths, one at a time

You don't need all of it. You need the one shape that fits your life.

Overwhelm is the reason most therapists quit marketing. So your assessment sends you down exactly one starting path — a sequence of small steps, in order, with the reasoning behind each one. Add more strategies later as the foundation works. Three shapes, and every one of them ends in a practice full of clients who can pay your fee:

Path 1

The Full Room

One goal: a calendar full of private-pay clients who can pay your fee. Nothing else to run.

This one's for you if

  • You want a full private-pay caseload and genuinely nothing else to manage
  • You'd rather be found than followed — search, referrals, and word of mouth
  • You have about an hour a week for marketing between sessions and a life
  • Posting about yourself online sounds like a cost, not a creative outlet

Path 2

The Practice, Plus

A full caseload, plus one or two streams beside it: supervision, a signature workshop, a paid newsletter.

This one's for you if

  • You want a full caseload first, then one or two ways to earn outside the therapy hour
  • Supervision or consultation hours, a signature workshop, or a paid Substack sound like you
  • You'd happily write or teach on a Tuesday, but you don't want to be an influencer
  • You have two to three protected hours a week to build something beside the caseload

Path 3

The Beacon

A handful of private-pay clients plus an audience: digital products, Instagram, courses, workshops, a membership.

This one's for you if

  • You want fewer clinical hours and a real audience alongside them
  • Being visible energizes you — camera, stories, writing in public
  • You're building toward digital products, courses, workshops, maybe a membership
  • You're in a build season and can give this real hours, not leftovers

And no matter which one you get

You still see everything.

Every therapist who joins gets the full library — all 18 marketing strategies, with the why, the steps, worked examples, and AI prompts. Your path tells you what to do first; the library unlocks with your purchase, there whenever you're curious or ready for more.

Included with the Playbook — unlocked after purchase.

How it works

Like working with me 1:1 — just broken into pieces you can finish.

Most courses hand you forty hours of video and wish you luck. This walks you down one lane, one small step at a time, and always tells you why you're doing it.

Two therapists sitting together in conversation in a calm, light-filled office
  1. 1

    Start with the practice you want

    Nine unhurried questions about the life you're building and how you like to work. No marketing jargon, no wrong answers.

  2. 2

    Get your lane

    A full private-pay practice, a practice plus one or two income streams, or a small caseload with a growing digital presence. One road, chosen for you.

  3. 3

    Follow the steps

    Three phases, each broken into steps sized for a real week between sessions — with the reasoning behind every one.

  4. 4

    Check things off as your practice fills

    Your progress is saved. Come back whenever you have an hour, and pick up exactly where you left off.

Ready to start with what you want?

Nine questions, about four minutes. Nothing to buy before you see your lane.

Begin the assessment
From the first cohort

Here’s what our therapists are saying about The Private Practice Playbook.

Every note here came from a therapist working through their own roadmap. The Playbook is new, so these are the first voices — and there will be many more as the founding group finishes.

The Private Practice Playbook is the perfect place for a newly minted private practitioner to start. When I made the decision to break out on my own, I had a general sense of what I needed to do and prioritize, but I felt completely paralyzed by overwhelm. The PPP breaks everything down into digestible, actionable chunks — almost like a to-do list — that keeps my brain organized and helps me focus on one task at a time.

I love that I can see the full roadmap all at once and choose where to begin, or simply start at the top and move through it chronologically. The quiz results were especially helpful in clarifying what types of marketing actually feel aligned for me. So many other courses prescribe a one-size-fits-all approach or insist that one strategy is the key to success, and that never landed well with me. The PPP feels different. The prompts are thoughtful, grounding, and genuinely helped me get into a focused, intentional mindset.

I can't wait to see where I am once I've worked through everything. It already feels like the support system I didn't know I needed.

Angie Knable, LCSW, a private practice therapistAngie Knable, LCSWPrivate Practice TherapistPhoto: Brit Longo Photography
Who's guiding you
Dr. Kelly Vincent, Psy.D., smiling in a cream sweater

I spent six years in advertising before I ever sat in the therapist's chair.

Traditional advertising and digital marketing, 6+ years of it — on work for companies like Showtime, Visa and eBay. Then came the quarter-life crisis at 25 and the decision to go back to school for my doctorate. By the time I was licensed I had something most new clinicians don't: a very clear vision, and a marketing background to build it with.

So I built the private-pay solo practice, then a six-figure group practice I ran for four years, then reshaped it into a collective for licensed therapists. I've spent the last seven years running a co-working space for therapists and holistic providers, and everything below came out of marketing I did myself.

Founding pricefirst cohort

$297

One payment · lifetime access · updated as the landscape shifts

  • Your tailored path, with every step and channel unlocked
  • Every step with the reasoning behind it
  • Scripts, pricing math, and page-by-page website guidance
  • SEO and Pinterest playbooks written for clinicians
  • Progress tracking, so you always know your next hour's work

The return, in real numbers: one new private-pay client at $150–$180 a session is worth roughly $1,500–$3,000 over their first few months with you. Two or three clients, and the Playbook has paid for itself several times over — everything after that is a full practice you own, at a fee you set.

Get the Playbook — $297 founding priceOr see your lane first — free

$297 is a founding price for the first group through the Playbook — it goes up once their results are in.

Checkout is handled securely on drkellyvincent.com. Sign in here with the same email you used at checkout and the Playbook unlocks automatically.

258K+

Instagram followers, built without spending a dollar on ads.

Grown entirely through organic content strategy — SEO-backed posts, a comment-to-DM engagement funnel, and consistent value-first content in a niche (mental health) that doesn't lend itself to hype-driven growth.

7 years

Founder of Movement Therapy Spaces — a coworking space built specifically for therapists.

Created a professional home for clinicians long before “community-first” was a business buzzword — solving the isolation of private practice with shared space, referrals, and peer support.

4 years, 6 figures

Built and ran a 6-figure group therapy practice — then evolved it into something bigger.

Grew a multi-clinician practice to six figures in revenue, then transitioned the model from employee-based to The Collective — a membership community for licensed therapists that replaced payroll with peer referrals and shared infrastructure.

6-figure book deal

A traditionally published book, backed by a publisher's investment.

Not self-published, not a vanity project — a publishing house bet six figures on this message reaching a wide audience.

Published journal author

True You: A Self-Discovery Journal

Prompts and exercises designed to make reflective, therapeutic work accessible outside the therapy room.

2 courses + 1 signature program

Easeful Era — the flagship, alongside two additional courses built to scale what used to require 1:1 hours.

Turned a decade of clinical insight into structured, self-paced learning — proof that expertise can scale without diluting it.

Flo Health · Fitbit · Joy 101

Brand partnerships with platforms trusted by millions of users of their own.

Selected as a mental health expert voice for products people use every day — not a one-off sponsored post, but ongoing credibility partnerships.

30+ podcast appearances

A go-to guest voice on anxiety, imposter syndrome, and nervous system health.

From clinician-focused shows to parenting and wellness audiences — consistently invited back as a trusted expert, not a one-time guest.

Paid speaker

Power Digital, Lagree Studio, DunnHumby & Lullabar — companies outside the therapy world.

A marketing agency, a fitness brand, a data/consulting firm, and a wellness/hospitality brand all brought in a psychologist to speak to their teams. That range says something about how portable the message is.

10,000+

Email subscribers grown from scratch — the owned audience behind the following.

Where the actual list-building tactics live: Instagram traffic captured into email, then nurtured directly — the layer that doesn't disappear if a platform's algorithm changes overnight.

Featured in Forbes, Vanity Fair, Women's Health & more

Press coverage across major national outlets, not just niche wellness sites.

Quoted as an expert source in outlets read far outside the therapy world — Forbes, Vanity Fair, Women's Health, Healthline, PopSugar, and Shape, among others.

1,441 keywords ranking on Google

Search-driven visibility built through content, not ad spend.

Includes a #1 ranking for a high-volume search term (“what makes life worth living,” ~720 monthly searches) — proof the SEO strategy isn't a claim, it's measurable.