The full library
Every avenue, and what it's actually for
Your path picks the handful of these that fit how you're wired — that's the point of the assessment. But you should still be able to see the whole map. This is everything I used to fill a private-pay practice, build a group practice, grow an audience of 258k, and publish a book, with the honest reason behind each one.
Two of them — courses and book deals — are marked overview. I'll show you how they work and how mine happened, but this tool isn't a course-building or proposal-writing curriculum. It's about getting you off the ground.
Foundation
Do these first. Everything else is distribution, and distribution amplifies whatever you've already said.
Why this one
Every other avenue on this list is just distribution. If the words are vague, more eyes only means more of the wrong people. Positioning is what lets you charge private-pay fees without flinching.
The moves, in order
- 1Name the specific person you're for — not a diagnosis list, a life situation you can describe in a sentence.
- 2Write the three sentences they'd say about their own problem, in their words, and put those above your credentials.
- 3Decide what you don't treat. A narrow yes is only believable next to a clear no.
- 4Write your one-line practice description and use it identically everywhere: site, directories, bio, email signature.
- 5Set your fee and your written policy on it before you market, so demand can't talk you out of it.
Use your own AI assistant
Paste this into ChatGPT, Claude, or whatever you already use. It interviews you, so the answers stay yours.
You're helping a licensed therapist in private practice write positioning copy. Ask me these one at a time and wait for my answer before moving on: (1) the sessions I leave feeling most alive after, (2) the sentence my clients keep repeating about their own struggle, in their words, (3) who I refuse to treat and why, (4) my fee and how I feel about saying it out loud. Then give me: a one-line practice description under 20 words in plain human language (no clinical jargon, no "holding space"), three sentences written the way a client would describe their problem, five voice words with a short note on how each shows up in my writing, and two versions of my directory bio — one warmer, one more direct. Flag anything I said that sounds like every other therapist's website and rewrite it in my words.
Search & discovery
People actively looking for help, finding you without you performing. The quiet, compounding half of marketing.
In-person & relationships
The old-school work that still outperforms almost everything online — and the fastest route from zero to full.
Audience & platform
For when you're willing to be seen. Reach, a list you own, and the opportunities audience opens.
Beyond 1:1
Income that isn't tied to your calendar. Later-season work — I'll show you the shape of it, not a full curriculum.
You don't do all of these
Seeing the whole map is useful. Trying to walk all of it at once is how therapists end up exhausted with a half-empty caseload. Take the assessment and I'll narrow it to the few that suit your temperament and your goal, in order.
Find my path